Kärcher Pressure Washers

  • Role Concept, copywriting
  • For Publicis Seattle
  • Type Guerilla and social media campaign
  • Art Director Stacy Milrany
  • Creative Director Hart Rusen

Kärcher had a problem. As the world’s #1 pressure washer company, few in North America had heard of them. So we got their name out loud and clear – by cleaning up, one city at a time with a campaign that was driven by PR, social media and power washing super heroes.

Our idea was sparked on a lunch break one day when we walked past a dirty car on which someone had written "wash me" with their finger in the dirt of the window. "Wash Me" quickly became "Kärcher Me." KärcherMe tags went on things and places in cities that needed a good cleaning.

These tags directed people to the KärcherMe Facebook page where people could nominate other places in their cities they wanted Kärcher to clean. Then we created a team of Kärcher heroes who attacked these filthy sites and “Kärchered” them.

Our efforts paid off by landing Kärcher in several big box stores across North America.