Zillow - America's Dream Home

I had just begun a contract with Real estate firm Zillow at
the very beginning of the Covid-19 outbreak. They continued to innovate ways to remain connected to their customers – many times as a way of helping their customers have some fun. The goal of this campaign was to engage the audience and inspire escapism
while collecting data on what customers
crave most in a dream home. Perfect for a time when Americans were actually stuck at home.

  • Role Senior Copywriter
  • Date February 2020–June 2020
  • Type Social Campaign

America's Dream Home campaign introduction. Instagram story

America's Dream Home campaign introduction. Facebook

Final reveal of America's Dream Home. Instagram story

Instagram post copy